Volume FX company, the guardian of the rise of new animation and visual effects studio movies, seeking partners in China, co-production and post-production work for animation projects.
Said: "We have been meeting quietly in a large number of representatives from China, has laid the foundation, so very important, successful and mutually beneficial long-term relationship, is the vice president of Business Development Chuck Peil, volume FX in Dallas The company is headquartered in Santa Monica, California, has production facilities.
Peil stressed that no transactions hit the studio cautious.
"In this process, we have been very measured and methodical, to ensure that does not jump into what quickly, but also to ensure that at the right time, the right project and the right partners," he said. "Maybe a bit like the tortoise than the rabbit."
Reel FX's 2005 animated short film of the moon (by author William Joyce, the children's book of the same name) is the basis of the rise of the Guardian, the characteristic length of the production of DreamWorks Animation SKG, premiere Wednesday.
In addition, the studio has many projects in the pipeline of 3-D live-action feature Cirque du Soleil: world away, on December 21 the American cinema released.
FX volumes lead production studio movie, Paramount American dealer; movie, starring the world-famous circus troupe, it's named, is director Andrew Adamson's Shrek and Chronicles of Narnia franchise right James Cameron (James Cameron) (Titanic "Avatar") served as executive producer.
Reel FX also has a long list of upcoming animated project director and producer of the popular: deceased (Guillermo del Toro, George R. Gutierrez), oxen and horses (Adamson, a Dark Horse Comics story, Aron Warner), turkey day (Jimmy Hayward Craig Mazin's voice, Owen Wilson and Woody Harrelson).
Peil, volume FX has spent 18 years the survival and development of animation muscles to ensure world-class production studio clients include the lighting entertainment companies, Paramount, DreamWorks, Warner Bros., Sony Pictures, Walt Disney Company and The relativistic Media.
"This allows us to continue to build our production capacity, while developing our original IP pipeline," he said, referring to intellectual property rights.
Peil, several volumes of FX's upcoming movie project has been pledged to the American distributor partnership in China. Relativity media, for example, recently announced as the cooperation of manufacturers and distributors of cooperation turkey. It will get the American theater, movies and mining in China, the United Kingdom and other parts of its distribution network of partners
FX slate roll remain open for other movies in potential transactions, Peil said.
"We attach great importance, we strongly feel that the best stories, the relationship between culture and production of Oriental and Western disciplines integrated in several projects, we may be a good co-production, in turn, we also look forward to exploring new ideas and overseas partners. "
The studio also has been active in China's manufacturing enterprises to establish contact, as it expands its own output. This is the key to the American studio and production company with innovative and provide a high-quality team, Peil said.
"One of the most important factors of the animated property," he said, "is working with an artist, able to consistently provide incredible role performance nuances, nuances and comedy of the time, Western audiences are used to at.
"It is a balance of art and commerce, has always been to provide the highest quality images of the U.S. mission. Means finding new ways to achieve this goal, our property."
Volume FX television, theme parks, entertainment and video game products, it needs to have a partner, you can cross-platform work in a high level of artistry and complexity.
"Big animation studios such as we are facing the challenge is to balance the size of the studio's work needs to be done, production partners, we can rely on the appropriate scale of the task is very important," Peil explained.
The Chinese market is very important to Hollywood, in many aspects, such as the volume FX production company and the integration period, is only in its infancy, the Executive.
He said, China is a huge opportunity for the film with the audience, as well as new ideas for cooperation.
"The cross-cultural exchange is the most exciting possibilities of creative - to work together to influence the creative concept, storytelling and the implementation of the birth of an idea is a two-way to be successful, it must be a very real fusion sensibilities partners with international appeal of the movie, is not truly international, unless it finds its audience in China and the United States. "
Dragon Dream Entertainment's original force, China's leading animation and computer graphics, chairman and founder Jonathan Jiang said, the best mode often is an American co-production with China.
"He said," We all love their highly-defined characters, and the concept of humanity, explained in a universal language of Hollywood animation.
"Chinese producers and artists to learn quickly and will eventually be accepted by international market animation, it will take some years, but it will come."
After years of substantial growth, China's huge entertainment industry is still underdeveloped. New construction in the number of movie theaters across the country to increase the growth rate of 20%, but on one screen per 115,000 people, compared with other big countries, China is still very lack of cinemas.
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